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Monthly Internet Marketing Tips

May 2011

7 Step Strategy to Get Top Google Rankings

Here is an excellent strategy to improve your ranking in Google, Yahoo and Bing, the top 3 search engines. I recently wrote this article while writing a proposal for a prospect. They asked Seascape Web Design to help them improve their search engine rankings and to increase traffic to their Drupal website.

What's your online strategy? Contact Katy for your own custom strategy to rock your Google ranking.

1. Preliminary report to determine where you rank for specific keywords is included in this proposal. We perform tests to determine how many sites link back to you. These are called backlinks or link popularity. We also test how many of your website pages are indexed by the top 3 search engines, Google, Yahoo, Bing.

2. Set goals for your online visibility strategy. We will work together to decide on objectives to reach for. We cannot guarantee top ten ranking for your keywords or website. Beware of any company that guarantees top 10 rankings. However, your chances are excellent since many of your competitors have not optimized their site content. The process of improving your online visibility is also called Search Engine Optimization or SEO.

3. Drupal SEO modules. There are at least 10 Drupal modules that need to be installed and configured to improve your search engine visibility. Some of these include Page Title, SEO Checklist, Nodewords, XML Sitemap, Global Path Redirect. In my next newsletter, I will give you more details on how to use these modules to improve your search engine visibility.

4. On page optimization. Your home page content will be tweaked to include keyword phrases in strategic positions including page title, meta tags and page content. We will also do this for each subpage as well.

5. Submission to Directories. Having a large number of links back to your site is very helpful in improving your Google ranking. DMOZ, Yahoo and other well known directories are available to post your website description and a link back to your website.

6. Content writing. Write content in blogs, articles, and newsletters. Use keyword phrases in all your content to drive more traffic to your website. People love reading "How to" articles. You provide the content and we provide editing to tweak your posts by adding keyword phrases in appropriate places. We also provide training in how to best write information articles.

7. Social Media. We recommend setting up a Facebook page for your company. With 500 million friends on Facebook, it's becoming an excellent marketplace to advertise your services. Twitter is becoming as popular as Google to find local services. We recommend setting up a Twitter account and we provide training as to how to best utilize this micro-blogging tool without wasting time.

What's your online strategy? Contact Katy for your own custom strategy to rock your Google ranking.

Thanks for reading!

Kathryn Laan, Creative Director
Seascape Web Design

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Why Choose Drupal?

We interviewed some of our clients and colleagues and asked them to explain in simple terms why they choose Drupal to build their company website. Here's what they had to say:
1. Drupal enables you to manage your own website content. Instead of having to hire a web designer to manually edit the HTML for each page and menu item, you can easily add new pages and edit all current content. This helps you save time and money by managing your website content yourself.
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