Google is the king of search engines. There are just no two ways about it. However, it isn’t so easy to get to grips with if you are new to marketing and or owning your own business. You may have excellent products and services, but you have to have a great marketing campaign to get the best out of their potential. Google has some easy ways to gain favor. You can rely on working with known and trusted sources such as news outlets. You can also work with other brands and utilize their reach and respect by Google. Or you can go your own way and do paid searches. But this means you enter into a battle of keywords, key phrases, meta descriptions, images and more. Let’s take one at a time.
Utilize the authority of others
Large brands like to have their own business blog as they know that Google will treat them nicely regardless. But they choose to work with news outlets because of their outreach and their trust with the public. So if you are intent on advertising your business on Google, making sure you work with news websites like CNN, CBC, Sky and others, can help to bring articles you are mentioned in, up in the search engine results page. It's kind of obvious when you think about it. Large news organizations report on very important stories, they divulge information to the masses and they are trusted as a source of facts, figures, information. Working with them can only boost your brand authority, perception and recognition.
Paid search
No doubt you have seen these ads, which Google runs at the side of your search engine results page. If you searched for something like ‘used car’ you can bet by the right-hand side of your page, there will be an ad of a known used car company. This is called paid search. It's as it suggests. You pay Google for their real estate on which you can advertise your brand, products and or services. Work with a company like Adtaxi that can run you through the basics and formulate a campaign of paid search results. It's not as easy as it might seem because you want your ad to be on the page that is getting the most hits. So this means, keyword research and knowing what is trending.
I’m with him/her
Google doesn’t mind you utilize the leverage of other businesses, if you do it a specific way. For example if you are in a business venture, you can appear in more searches if you are in the other business’ content and marketing campaigns. Outright video and or imagery ads will be tricky as many brands don’t want to be visually associated with other brands, because it doesn’t scream confidence when you share your PPC ad with another business does it? But you can appear in their blog posts, social media posts and meta descriptions and or product descriptions.
It's quite easy to market yourself on Google, whether you reach the top of the tree is another matter. These 3 techniques should help you to do just that.
