Internet Marketing Strategies and Drupal Tips

Dec 22 2009

7 Mistakes to Avoid when Writing Email Newsletters

1. Be sure to backup your mailing list regularly. I recently had a client call me and ask for help in retrieving their mailing list. Someone in the office had cancelled their subscription to Mailchimp to save costs. And now they had no access to their mailing list database. When using third party software like Mailchimp, Constant contact, iContact, Vertical Response, etc, be sure to back up your mailing list monthly. There will be a function on their website that allows you to download your mailing list into an Excel spreadsheet.

Dec 22 2009

How to Get Great Testimonials from Your Clients

Oops, I forgot to post my November newsletter. Here it is:
November 2009

1. Ask your clients for their testimonials.

Many business owners are reluctant to ask their clietns for testimonials. This is especially common in women who don’t like to toot their own horn. Clients love to talk about companies they like and most will be happy to give positive comments when asked to do so.

2. Call your clients as part of your follow up and ask for their feedback.

They may not have time to write down a testimonial for you. Make it easy for them. Call your client on the phone and ask how they like your product or service. And ask for any questions or comments.

3. Offer to write it down for them.

You could say something like "that would make a great testimonial for my website." Offer to write it down for them and send it to them by email. Ask them to edit or add anything they wish and also to authorize it.

4. Ask your clients to be more specific.

If they say something like “you did a fantastic job”, ask them to be more specific and to describe a certain aspect of your service that they liked.

5. Ask for their permission.

Be sure to ask the client’s permission to publish their testimonial on your website or in your brochure. Let them know how you plan to use it.

6. Refrain from editing your client’s wording.

If your client sends you a written testimonial, use it as is. You can remove complete sentences if it’s too long but do not change the wording or the sentence order.

7. Include the client’s full name, title and name of their company, and city.

If you use only the person’s initials, it could be anyone and is viewed as less trustworthy.

8. Offer to include a link to your client’s website in the testimonial credits.

This will help promote both of your businesses at the same time.

9. Include a small photo of the person who gave the testimonial.

This makes it more personal and assures the reader of the truth of the testimonial.

For more Internet marketing tips, visit our blog at

Kathryn Laan, Creative Director

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Nov 19 2009

Marketing Warrior Seminar: Nov. 19-20, 2009

Tomorrow I will be attending the Marketing Warrior event presented by Colin Sprake of It's Nov. 19th and 20th. For more info, see

Colin also gives FREE marketing events:

Colin gives excellent advice on making a great first impression with your business card.

Sep 1 2009

How to Survive a Computer Meltdown

When your computer dies, are you able to continue doing your business? We don’t like to think about it. But sometimes those little machines that we rely on every day to business, sometimes they do break down. Recently my video card died the day before a site was due to be launched and my computer would not start. Thankfully, I had complete website backups on my laptop and on my development server.

Jul 16 2009

Explode your Business Online in 2009

Building your business is all about marketing. Here are 7 tips to expand your business online in 2009.

1. Redesign your website regularly to capture your audience’s attention and be memorable. Use a content management system like Drupal so you can easily add a new design. You will also save time and money by editing and adding content to your own website.

Jul 11 2009

What is Social Media?

The following is a post from Daniel Scocco, author of Daily Blogging Tips.

I was browsing through my RSS reader today and came across an interesting post from Brian Clark, titled Since When Are Blogs Not Social Media?. Here is a quote from it:

I’ve noticed a strange trend lately.

For some reason, people seem to be equating social media with social networking.

At the same time, they seem to be treating blogging as something other than social media.

May 22 2009

Vancouver Entrepreneur's Meetup

Last night I attended the Vancouver Entrepreneur's Meetup at the Network Hub in downtown Vancouver. I met Tyler Wright the guest speaker. He asked me how to integrate his blog and his website together. Right now his blog is here: and his website is here:

Here's the advice I gave him. Maybe you will find it helpful, too.

Apr 23 2009

Top 7 Ways to Build Relationship with Your Prospects

Experts say that prospects need to have contact with you 7 times before they will feel comfortable buying from you. Here are 7 ways to nurture a budding business relationship.

1. Business cards often form a person's first impression. When you attend networking events and meet tons of people, your business card is something tangible your prospects can take home with them and refer to and remember you. Be sure to have your business card professionally designed with your branding and contact information including phone number, email address and website address.

Apr 19 2009

Seascape Web Design is now on Twitter!

Seascape Web Design is now on Twitter! You can follow us at SeascapeWeb. Keep up to date with the latest happenings at our web design and marketing company including new projects, additions to our portfolio and information on effective marketing strategies.

To view our postings on Twitter, go to

Apr 8 2009

How to Grow your Business Online

Here's a great FREE webinar coming up this month. Presented by
Date: April 23rd, 2009
Time: 11 am PST
Topic: How to Grow your Business Online